Digital, analytics is the process of measuring digital initiatives and using the data to improve business performance.
Digital initiatives represent an organization’s diverse investments in digital properties (websites, mobile sites, mobile apps, and so on) and channels (banner ads, paid search ads, e-mail, social media, and more).
Data analytics is all about monitoring user behavior and marketing campaign performance over time.
Consider a scenario where you’ve opened up a new fashion retail outlet in the trendiest shopping centre in town. You’ve spent a small fortune on advertising and branding. You’ve gone to great lengths to ensure that you’re stocking all of the prestigious brands. Come opening day, your store is inundated with visitors and potential customers. And yet, you are hardly making any sales. Could it be because you have one cashier for every hundred customers? Or possibly it’s the fact that the smell of your freshly painted walls chases customers away before they complete a purchase. While it can be difficult to isolate and track the factors affecting your revenue in this fictional store, move it online and you have a wealth of resources available to assist you with tracking, analyzing, and optimizing your performance.
But why they should go Digital, In the digital age, information is absolutely everywhere. Every single action taken online is recorded, which means there is an incredible wealth of data available to marketers to help them understand when, where, how and even why people react to their marketing campaigns.
In the digital age, information is absolutely everywhere. Every single action taken online is recorded, which means there is an incredible wealth of data available to marketers to help them understand when, where, how and even why people react to their marketing campaigns.